My Life In Design Podcast
How did some of the some of the world’s best designers, strategists, and agency leads, get into design? How did they know it was even a thing they could form a career around? I’m Claire Blyth, founder of design focussed PR agency Red Setter. I’ll be speaking to some of my favourite people in design to talk about how they got where they are today.
My Life In Design Podcast
Vuokko Aro - Chief Design Officer at Monzo
This week Claire caught up with Vuokko Aro, the Chief Design Officer at Monzo. She helps the bank’s leadership team use design as a strategic lever across the company as it scales. This all helped Monzo win Marketing Society brand of the year in 2024.
Vuokko discusses her unconventional path into her current career, from studying economics to working in journalism and eventually transitioning into design. She talks about her experience of working with startups like Citymapper before joining Monzo in 2017. She discusses Monzo's brand evolution and commitment to customer-centric design and shares how her side projects in fashion design and music are important creative outlets.
Links:
